Celebrities have the unique ability to be our biggest champions of charity. By lending their name alone, celebrities can be a big boon to nonprofits that benefit from the exposure that comes with the support of star power. And celebrities need nonprofits too; especially a star in need of image rehab (ahem, Lindsay Lohan’s documentary in India?!)
Artsy, abstract, and Cannes-winning, the Deutscher-Tierschutzbund video is not a film project, but rather a unique promotion for the animal rights organization. Translated as “The German Animal Welfare Association”, Deutscher-Tierschutzbund does not shy away from startling campaigns to jolt the public and increase awareness for their organization.